The past few months have brought dramatic changes to how we live, relate, and do business. There was a significant increase in remote work arrangements, mobile applications, and e-commerce. Brazilian e-commerce sales have grown exponentially and major players in e-commerce have been investing heavily in the country, and even small and medium-sized enterprises (SMEs) have been following this trend. Consumer habits have changed, and e-commerce will only continue to grow.

As digital channels gain importance, there is also a notable increase in Intellectual Property infringements in the virtual world that diverts business; undermines brand integrity and reputation; reduces customer satisfaction, and ends up affecting sales and profits; and worse, depending on the sector affected, it can seriously damage the health and safety of the population.

In this scenario, with the increase of e-commerce on the one hand, and IP infringement on the other, creating an ONLINE BRAND PROTECTION strategy has become essential.

Each sector of the industry has its particularities and challenges, but, in all of them, our firm has a highly specialized team capable of devising effective strategies in Intellectual Property protection.

With the help of robust technologies, we scan the internet in order to protect products, identity and content across countless marketplaces, social media, websites, search engines, mobile apps and video platforms. We offer protections against:

• Phishing Scams
• Trademark squatting
• Online counterfeiting
• Rogue websites
• Copyright piracy
• Patent theft
• Social Media Impersonation