Some products or services possess creative and innovative features that impart a particular distinctiveness, establishing a singular identity and differentiation from the competition. The trade dress, when properly applied, assists in presenting these unique features that immediately bring to mind the product or establishment to which it refers.

Just as it is important to create an innovative trade dress to identify the product or service, it is equally crucial to protect this valuable asset so that others cannot improperly exploit intellectual property for their own economic benefit.

Our professionals have the technical expertise and extensive experience required to assist our clients in protecting the trade dress of their businesses or products.