The Brazilian Patent and Trademark Office (INPI) has released its 2025 statistics, highlighting a significant increase in both applications and grants of intellectual property rights. The data reveal historic records in patents, trademarks, industrial designs, and computer programs.
In December 2025, discussions involving the Brazilian National Institute of Industrial Property (BPTO), the São Paulo Intellectual Property Association (ASPI) and the Center of Industries of the State of São Paulo (CIESP) addressed the future institutional direction of Brazil’s IP authority. Led by Alexandre Lopes Lourenço, Director of Trademarks at BPTO, these exchanges provided insight into the Institute’s current challenges, operational indicators and strategic priorities.
Our firm has secured a significant victory for Timberland in a landmark ruling that recognized the distinctiveness of the brand’s iconic Yellow Boots and ordered their registration as a trademark in Brazil. The case was led by Marianna Furtado de Mendonça, partner of the firm’s trademark litigation practice.
The Brazilian market for irregular smartphones underwent a significant shift in 2025, with the share of these devices in total sales falling from 19% to 12%, according to data released by the Brazilian Electrical and Electronics Industry Association (ABINEE). This sharp decline reflects not only increased governmental oversight but also an important evolution in the conduct of e-commerce platforms, which have adopted more effective mechanisms for verifying and moderating listings.
With the Brazilian Supreme Court’s decision on the MCI, online marketplaces and social networks lose their unrestricted immunity, ushering in a new phase of digital compliance and increased civil and commercial exposure.
On November 28, 2025, the Central Bank of Brazil (BCB), together with the National Monetary Council (CMN), published a resolution regulating the use of terms such as “banco,” “bank,” and related expressions by institutions whose operations do not require authorization from the BCB. The measure has raised an alert in the digital ecosystem: many fintech’s may face a scenario of strategic revisions and potential intellectual property conflicts, including several of which have built their brands with direct or indirect references to the banking universe.
New guidance standardizes procedures, reduces costs, and prevents the improper release of counterfeit goods.
With the aim of improving and accelerating the examination of trademark applications, the Brazilian Trademark Office (INPI) announced on November 18th that it has updated its Trademark Manual and Guidelines concerning the receipt and processing of trademark applications and related petitions. The updated guidelines establish new ‘examination queues,’ reorganizing the procedures applicable to the examination of trademark applications.
As international markets grow closer, parallel importation has become a topic of growing importance, spark-ing debates about the movement of goods across borders. This practice involves the importation of genuine products that feature a third party’s trademark, industrial design, or patent but are introduced into a market outside the official distribution channels and without the authorization of the intellectual property (IP) owner, such as premium wines and spirits, branded drinks, well-known chocolate and snack brands, luxury perfumes, and smartphones.
The European Commission has confirmed Brazil provides a GDPR-adequate level of data protection in a decision that is anticipated to benefit the country’s economy.