Articles

Combating illegal Cell Phones: Striking a Balance Between Regulation and Market Freedom

Combating illegal Cell Phones: Striking a Balance Between Regulation and Market Freedom

Over the last few years, the spread of counterfeit goods on online sales platforms has become a noteworthy concern for Intellectual Property (“IP”) owners, manufacturers, consumers, and regulatory authorities.

Claming belonging: Strategies for managing imposter syndrome in the legal profession

Claming belonging: Strategies for managing imposter syndrome in the legal profession

Imposter Syndrome has been defined as “the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills.” Generally, this means feeling not good enough or deserving enough in or for your role – thinking of yourself as a fraud.

Pharma Innovators and Generics in Brazil

Pharma Innovators and Generics in Brazil. The legal and case law environment

Within the industrial property discussion environment, more specifically with regard to innovation and technology protection through patents, companies that manufacture generics and similar drugs for many years were considered rivals to pharmaceutical laboratories holding patents. They were often nicknamed the “copy industry”, despite the fact that generic manufacturing is a legal and regulated activity.

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

Environmental, Social, and Governance (ESG) criteria are increasingly important for businesses across all sectors, including law firms.

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

For some years now, the litigation scenario involving SEPs in Brazil has been gaining relevance and the number of lawsuits filed by entities holding patents, sometimes NPEs (non-practicing entities), and some other companies that both hold essential patents and implement them, has been growing exponentially.

The importance of the interaction between Marketing and Intellectual Property for companies

The importance of the interaction between Marketing and Intellectual Property for companies

Companies depend on the sale of their products and services. However, it is not enough to simply innovate, invest millions in Marketing, and introduce their product to the market. It is essential to ensure in advance that intellectual property rights are adequately protected and that there is no violation of third-party rights.

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Video games have been a huge obsession for many children, young people, and adults over the past decades – being part of their daily lives. The history of video games goes back to somewhen around 1947 when one of the first interactive games, i.e., the “Cathode-ray tube amusement device” was invented. Nevertheless, it has never seen the light of the day because the inventors did not manufacture or offer it for sale. The invention has enabled the use of a cathode-ray tube in a game, disclosing how to hit targets on the screen by manipulating buttons.

Brazil-US Trade: lntellectual Property Protection as an 1 nternational Strategy

Brazil-US Trade: Intellectual Property Protection as an International Strategy

In the first quarter of 2024, trade between Brazil and the United States reached the impressive mark of US$ 18.8 billion, according to data recently released by Amcham Brasil, one of the largest multi-sector entities in the country and one of the most important American Chambers of Commerce outside the United States. This record in Brazilian exports not only highlights the strength of trade relations between the two countries, but also highlights the strategic importance for Brazilian companies operating in the American market and vice versa.

Madonna: A Megashow In Brazil And Its Impact OnOffi cial Product Merchandise

Madonna: A Megashow In Brazil And Its Impact On Official Product Merchandise

Next May 4th, the world-famous pop queen Madonna will perform on Copacabana beach – Rio de Janeiro, for a historic concert that, according to estimates, should attract 1.5 million spectators to the venue.

World IP Day: Green Patents - Sustainable Innovation Driving the Future

World IP Day: Green Patents - Sustainable Innovation Driving the Future

On April 26, we celebrate World Intellectual Property Day, a date that invites people around the world to reflect on the contributions of intellectual property (IP) to technological innovation and the role of IP rights - such as patents, trademarks, industrial designs, and copyrights - in encouraging innovation and creativity. World Intellectual Property Day highlights the importance of a balanced IP system that recognizes and rewards inventors and creators for their work while providing society with the benefits of their creations. IP rights enable researchers, inventors, companies, designers, and artists to legally protect the products of their innovation and creativity and to obtain financial returns from them.

IDIOMA / LANGUAGE