Articles

Exploring the Potential of Brand Licensing at Major Events: The Rock in Rio Case

Exploring the Potential of Brand Licensing at Major Events: The Rock in Rio Case

This weekend marked the 40th anniversary edition ofRock in Rio, recognized as one ofthe world's largest music festivals, which expects to attract around 700,000 people over its seven-day run.

Brazilian Superior Court of Justice (STJ) ruled that Brazilian Food/Health Authority (ANVISA) cannot establish rules for pharma advertising

Brazilian Superior Court of Justice (STJ) ruled that Brazilian Food/Health Authority (ANVISA) cannot establish rules for pharma advertising

On August 13, 2024, the First Panel of the STJ (Superior Court of Justice) ruled that ANVISA – National Health Surveillance Agency – does not have the legal authority to impose restrictions on drug advertising. According to the Court, the regulatory agency lacks the authority to create rules that exceed the provisions of Law 9.294/1996, which regulates the advertising of pharma and related products.

Brazilian Patent and Trademark Office "INPI" secures injunction to remove "fake services website" from the internet

Brazilian Patent and Trademark Office "INPI" secures injunction to remove "fake services website" from the internet

The Brazilian Patent and Trademark Office "INPI" obtained an injunction from the 6th Federal Court of Campinas - São Paulo State against a local company to remove the website https://portalinpi.com.br, which is very similar to the official INPI website, https://inpi.gov.br. The injunction also requires the company to cease using the INPI acronym and logo on its physical or virtual advertising platforms, including websites and social media.

Combating illegal Cell Phones: Striking a Balance Between Regulation and Market Freedom

Combating illegal Cell Phones: Striking a Balance Between Regulation and Market Freedom

Over the last few years, the spread of counterfeit goods on online sales platforms has become a noteworthy concern for Intellectual Property (“IP”) owners, manufacturers, consumers, and regulatory authorities.

Claming belonging: Strategies for managing imposter syndrome in the legal profession

Claming belonging: Strategies for managing imposter syndrome in the legal profession

Imposter Syndrome has been defined as “the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s own efforts or skills.” Generally, this means feeling not good enough or deserving enough in or for your role – thinking of yourself as a fraud.

Pharma Innovators and Generics in Brazil

Pharma Innovators and Generics in Brazil. The legal and case law environment

Within the industrial property discussion environment, more specifically with regard to innovation and technology protection through patents, companies that manufacture generics and similar drugs for many years were considered rivals to pharmaceutical laboratories holding patents. They were often nicknamed the “copy industry”, despite the fact that generic manufacturing is a legal and regulated activity.

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place)

Environmental, Social, and Governance (ESG) criteria are increasingly important for businesses across all sectors, including law firms.

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

Brazilian Courts pushing back on preliminary injunctions in SEP infringement lawsuits

For some years now, the litigation scenario involving SEPs in Brazil has been gaining relevance and the number of lawsuits filed by entities holding patents, sometimes NPEs (non-practicing entities), and some other companies that both hold essential patents and implement them, has been growing exponentially.

The importance of the interaction between Marketing and Intellectual Property for companies

The importance of the interaction between Marketing and Intellectual Property for companies

Companies depend on the sale of their products and services. However, it is not enough to simply innovate, invest millions in Marketing, and introduce their product to the market. It is essential to ensure in advance that intellectual property rights are adequately protected and that there is no violation of third-party rights.

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Patent applications for electronic games in Brazil: why file them considering the new Brazilian legal framework for electronic games?

Video games have been a huge obsession for many children, young people, and adults over the past decades – being part of their daily lives. The history of video games goes back to somewhen around 1947 when one of the first interactive games, i.e., the “Cathode-ray tube amusement device” was invented. Nevertheless, it has never seen the light of the day because the inventors did not manufacture or offer it for sale. The invention has enabled the use of a cathode-ray tube in a game, disclosing how to hit targets on the screen by manipulating buttons.

IDIOMA / LANGUAGE