Women in IP leadership: An interview: inspirations, experiences, and ideas for equality

Joana is a partner and part of the Montaury Pimenta, Machado & Vieira de Mello trademarks team. With over 20 years of experience as an attorney in Intellectual Property, her practice involves all procedures for registration of trademarks with the INPI, including opposition and other administrative petitions, as well as strategic analysis for complex trademark issues, with the aim of avoiding litigation, where possible.

Diversity and Inclusion: A Perspective from a Brazilian IP law firm

To better understand this article, we must start with a simple question: What is diversity and inclusion.

Diversity and inclusion: what success looks like in the trademark environment

For both law firms and those in the corporate environment, embedding diversity and inclusion (D&I) in hiring and team-building practices is not just the right thing to do, it is critical for brand reputation, staff motivation and positive results. But what does this actually mean and how should it be approached?

A New Chapter on Football Spray - an off-field dispute - the Brazilian spray patent battle with FIFA

A New Chapter on Football Spray - an off-field dispute - the Brazilian spray patent battle with FIFA

Since 2017, there has been an off-field football dispute over the patent infringement of the spray used to mark the distance between the barrier's position and the ball for free kicks in football matches.

Copyright Registration via Blockchain: A Perspective Under Brazilian Law and Local Practice

Boosting Brazil's Semiconductor Industry: BRPTO's Active Participation and Government Initiatives

The Brazilian PTO hosted this week, from October 23rd to 27th, in Rio de Janeiro, Brazil, the ninth meeting of the Experts’ Group for Semiconductor Technology (EGST). This is the first time that the meeting has taken place outside of the World Intellectual Property Organization (WIPO), in Geneva, Switzerland. The group’s objective was to discuss a new class in the International Patent Classification (IPC) focused on semiconductors. Participants from several countries such as Japan, Korea, the UK, the USA, France and, of course, Brazil as well as representatives from the IP entities EPO and WIPO from many different areas of related technologies such as chemistry, electricity, and mechanics, were present at the meeting.

Copyright Registration via Blockchain: A Perspective Under Brazilian Law and Local Practice

Copyright Registration via Blockchain: A Perspective Under Brazilian Law and Local Practice

Brazil is a current signatory to The Berne Convention for the protection of works and the rights of their authors. Copyright protection for Brazilians and foreigners is also guaranteed in Brazil´s Federal Constitution and Federal Law #9610/98, also known as the Copyright Law.

Artificial Intelligence Regulation in Brazil: What’s Going On

Artificial Intelligence Regulation in Brazil: What’s Going On

In the wake of rapid advances resulting from generative artificial intelligence, global governments, and policymakers are studying and accelerating efforts on how to regulate and legislate about AI, being a multitask work, from what AI is capable to do or not to do, its impacts, and consequences.

Brazilian Patent and Trademark office announces 120 new examiners to be hired

Brazilian Patent and Trademark office announces 120 new examiners to be hired

Brazilian Minister of Development, Industry, Trade, and Services, Geraldo Alckmin, announced his intention to reduce the patent examination process in Brazil to two years.

World IP day in times of COVID-19 Pandemic

The World Intellectual Property Day is celebrated every year on April 26. This year, the importance of this date takes on a new meaning in the midst of the COVID-19 pandemic.

Impacts of the current pandemic on the routine of the Brazilian courts

Over the last weeks, due to the coronavirus pandemic, people have witnessed with astonishment the necessary interruption of several basic services, which are constitutionally assured and regularly provided, among them, services provided by the courts.

The Brazilian backlog elimination plan in numbers and the possible impacts of the COVID-19 crisis

In the second half of 2019, the Brazilian Patent Office (BRPTO) started an ambitious plan to eliminate the backlog of unexamined patent applications. The aim of the project is to reduce 80% of the current backlog within two years. Up until March 2020, before the world COVID-19 crisis, the numbers were really impressive. The challenge now is to keep this progress going, while maintaining the examiners working 100% remotely.

Brazilian Senate postpones its national data protection law

On April3, the Brazilian Senate approved a Bill of Law (PL 1179/2020) with several emergency measures to deal with the COVID-19 pandemic in Brazil. The bill includes a specific rule that postpones the entry into force of the Brazilian General Data Protection Law, the LGPD.

The COVID-19 pandemic: are drug patents at risk?

It is still too early to determine when a vaccine against new coronavirus will be available. Even if renowned research centers and pharmaceutical companies could put their best efforts into developing a vaccine against COVID-19, it is obviously necessary to follow the correct clinical protocols to launch a safe and effective product in the market. Specialists say that it will take at least 18 months, which is an extremely optimistic prediction.

Damages for IP infringement - a true deterrent?

Under Brazilian law, the injured party in an infringement lawsuit can request compensatory damages in addition to obtaining a court order that the infringing practice be ceased. Such damages can be divided into two main categories: (i) moral damages, and (ii) material damages, which include actual damages and the loss of profit.

Ó, ABRE ALAS... To the official carnival sponsors

Our immersion in the virtual world is increasing each day. We talk to people, read news, make bank transactions, buy stuff and have fun through the Internet, i.e., we do things that were unimaginable in the recent past.

Ensuring Internet and Personal Data Privacy in a Virtual World, according to Brazilian Law

Our immersion in the virtual world is increasing each day. We talk to people, read news, make bank transactions, buy stuff and have fun through the Internet, i.e., we do things that were unimaginable in the recent past.

Life Sciences and Pharma IP Litigation 2025 Global Practice - Brazil chapter

Life Sciences and Pharma IP Litigation 2025 Global Practice - Brazil chapter

...Article 17 of the Brazilian Code of Civil Procedure (the “Brazilian Civil Code” or the “Code”) provides that in order to file a lawsuit, it is necessary to demonstrate legal interest and legitimacy. Thus, an action for patent infringement must be filed by the patentee and in the case of co-ownership, the provisions of the Civil Code will apply...

Partnership Between Brazil and China to Combat Piracy

Partnership Between Brazil and China to Combat Piracy

Piracy is a phenomenon that significantly impacts the global economy, undermining the competitiveness of legitimate businesses, reducing tax revenues, and negatively affecting innovation and job creation. Additionally, the trade of counterfeit products harms consumers, who often purchase inferior and even dangerous goods, weakening the credibility of formal markets.

Brazilian Patent and Trademark Office (BPTO) establishes additional provisions for Phase V of PPH program

Brazilian Patent and Trademark Office (BPTO) establishes additional provisions for Phase V of PPH program

The Brazilian Patent and Trademark Office (BPTO) published in Official Bulletin no. 2,816, of December 24, 2024, Ordinance no. 23, which establishes additional provisions for Phase V of the Patent Prosecution Highway (PPH) program in 2025.

Brazilian Trademark Office (INPI) Holds Meeting on Trademark Prosecution for Online Betting Applications

Brazilian Trademark Office (INPI) Holds Meeting on Trademark Prosecution for Online Betting Applications

On December 10, 2024, the Brazilian Trademark Office (INPI) held an in-person meeting with trademark practitioners to discuss new guidelines related to the prosecution of trademark applications in the online betting sector.

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