Eduardo Machado is a senior partner at the firm and leads the trademarks team. His practice focuses on strategic advice regarding the development, maintenance and enforcement of trademark portfolios for a wide range of clients.

Eduardo actively participates in a wide number of IP associations, such as the International Trademark Association, MARQUES and the German Association for the Protection of Intellectual Property, promoting the exchange of experience and improving the capacity to understand the dynamics of the global business environment.

Eduardo is also an arbiter at the domain name dispute resolution centers of both WIPO and NAF and has been responsible for several important decisions involving cross border IP disputes.

Academic Background

• LL.M, Intellectual Property, MIPLC – Munich Intellectual Law Center, 2009.
• Law Degree, Cândido Mendes University, 1982.

Professional Experience

• Practicing IP Law since 1980.
• WIPO Arbiter for Domain Names Disputes.
• Arbiter for the National Arbitration Forum – NAF (U.S.A).
• Professor, Postgraduate Course in Intellectual Property Law, Fundação Getúlio Vargas (FGV), 1999-2000.
• Member of Leadership Committee, INTA (International Trademark Association) – 2022/23

Publications

• “Madrid protocol: Brazil almost there”, Trademark Lawyer, June 2019.
• “A importância da propriedade intelectual para a ALAE", ALAE, July 2019.
• “The IP environment has evolved in harmony with Brazil’s development", Lexology, October 2019.
• "Protocolo de Madri - Perspectivas sobre a implementação", Revista ASPI, nº 4, November 2019.
• "Madrid Protocol in Brazil: What has happened in the last two years?", Magazine The Trademark Lawyer, Issue 5, October 2021.
• "Brazilian presidential election: what a Bolsanaro or Lula win means for trademark owners", World Trademark Review (WTR), September 2022.
• "The Importance of ESG for a Law Firm (or, how to promote transparency, accountability, and ethical decision-making at your own working place) ", July 2024.

Professional Acknowledgements

• Recognized by several international publications, such as “Chambers & Partners”, “Who’s Who Legal”, “WTR1000”, “Leaders League”, “ IP Stars”, “IAM 1000” as among the best lawyers in Brazil.

What our clientes are saying:
“Significant experience assisting clients with trade marks mandates”;
“Very good lawyer with a prominent presence in the market”;
“Not only a top-class professional, Eduardo is renowned as one of the nicest attorneys in the area. He is incredibly proactive and will go above and beyond to understand clients’ businesses and interests”.