Joana de Mattos Siqueira is partner and part of the firm’s trademarks team. With more than 20 years of experience acting an attorney in Intellectual Property, her practice involves all procedures for registration of trademarks before the INPI, including opposition and other administrative petitions, as well as strategic analysis for complex trademark issues, with the aim of avoiding litigation, where possible.

Joana is responsible for the management of trademark portfolios for major international companies and actively participates in worldwide organizations such as INTA, ASIPI and ECTA. She is currently the National Delegate of ASIPI (Inter-American Association of Industrial Property), President of the D&I committee for the same organization, member of INTA´s Leadership Committee and board member of INTA Foundation, member of Women in Law Mentoring Association and member of the Professional Affairs Committee of ECTA (European Communities Association). She is one of the chairs of ABPI (Brazilian Association of Intellectual Property)´s Diversity and Inclusion committee. Joana is constantly involved in the organization of IP events.

In addition, Joana has always been very active in PRO BONO work and on social responsibility issues. For over 8 years she was Vice Chair of ASIPI´s Social Responsibility Committee, undertaking social work initiatives in different countries and for 4 years she was a member of INTA´s Pro Bono Committee. Furthermore, Joana serves on Montaury Pimenta’s Executive Committee, is leading the firm’s Diversity and Inclusion´s Committee, the mentorship program called “Incluir Direito” in partnership with CESA (Law Firms´ research center) and is member of the WLM (Women in Law mentoring).

She is member of WIPLA (Women´s Intellectual Property Lawyers Association), has been nominated among the most influential women in IP by the publication World IP Review 2020 publication, Diversity Champion in IP 2022 by the same publication and participates in various “IP Women events” such as MIP International Women´s Leadership Forum.

Joana has been repeatedly recognized as a leading trademark practitioner in Brazil and internationally, by the most renowned international guides such us WTR1000, Leaders League and IP Stars.

Academic Background

• LLM at the John Marshall Law School, Chicago, USA, in 2005 – Focus on in International Trademark Law.
• Postgraduate degree in Intellectual Property from the Catholic University of Rio de Janeiro (PUC/RJ) in 2000.
• Law Degree from the Catholic University of Rio de Janeiro (PUC/RJ) in 1999.
• Course on Diversity and Inclusion in Organizational Practice, (IAG) PUC-Rio Business School, 2022.

Professional Experience

• Practicing IP Law since 1997.
• Member of INTA Membership Committee 2008/2009.
• Member of INTA Law firm Committee (2010/2013).
• Member of INTA Pro Bono Committee (2014/2017).
• Vice Chair of Asipi Social Action Committee – 2013/2015.
• Speaker at several IP Conferences.
• Vice Chair of ASIPI
• Speaker at ASIPI seminar held in Antigua, Guatemala in March 2012.
• Co-organizer and moderator of two INTA round tables held in Rio de Janeiro in 2012 and 2013.
• Chairman of the ASIPI Trademark Committee - 2018 - 2021.
• Member of Intellectual Property Owners Association’s (IPO) Diversity & Inclusion Committee – 2020/2021.
• Board member of the INTA Foundation.

Publications

• "ASIPI 2019: A perfect protocol?", World Intellectual Property Review (coauthor), October 2019.
• "Diversity and Inclusion: A Perspective from a Brazilian IP Law Firm", Lexology, August 2020.
• “Women in IP leadership: An interview: inspirations, experiences, and ideas for equality”, Trademark Lawyer Annual 2021, December 2020.
• “Diversity and inclusion: what success looks like in the trademark environment”, World Trademark Review, 2020 and Lexology Webinar, 2021.
• "INPI deverá autorizar registros de marcas de posição", Valor Econômico, September 2021.
• "Brazil is one step closer to recognising and regulating registration of position marks", ILO (International Law Office), September 2021.
• "Brasil a um passo de reconhecer e regulamentar o registro de Marcas de Posição", Estadão, September 2021.
• "Two Brazilian Companies Exemplify Value of CSR and ESG Activities", INTA Bulletin, November 2021.
• "2021 highlights in Brazil: trademarks", ILO (International Law Office), January 2022.
• "Salud mental en el ámbito laboral", Revista Marcasur, December 2022.
• "Cai percentual de magistradas no Judiciário", Valor Econômico, March 2023.
• "La INTA Foundation, presente en Singapur 2023", MarcaSur, May 2023.
• "Lego is recognized as a highly reputed mark in Brazil", Lexology, December 2023.
• "Participação de mulheres na magistratura varia entre 35% e 46% há vinte anos", Valor Econômico, March 2024.
• "A importância da presença feminina na advocacia", Âmbito Jurídico portal, March 2024.
• "Claming belonging: strategies for managing imposter syndrome in the legal profession", INTA - International Trademark Association, August 2024.

Professional Acknowledgements

• Recognized by several international publications, such as "WTR1000", "Leaders League" and "IP Stars" as among the best lawyers in Brazil.

What our clientes are saying:
“very cooperative and always focused on finding the best solution for the client”