Rodolfo Humberto Martinez y Pell Jr.
Partner |Attorney at Law
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Rodolfo Martinez is a lawyer, engineer, and partner at Montaury Pimenta, Machado & Vieira de Mello. Rodolfo has over 40 years of experience in the intellectual property field, dealing with a wide range of responsibilities especially in the areas of patents and industrial designs. Before joining the firm in 2023, he was the founding partner of Martinez & Associados (1996) and represents a large number of companies headquartered in Brazil and abroad in a variety of industries, including food, automotive, biotechnology, electronics, pharmaceuticals, chemicals, petrochemicals and telecommunications, among others.

Rodolfo actively participates as a member of the main associations in the field of intellectual property and is a frequent speaker on patent-related topics and the importance of adequate protection of intellectual property rights. For almost 20 years, he has dedicated his time to educational programs covering Brazilian intellectual property law in undergraduate and graduate courses for students, lawyers, and other legal professionals.

Academic Background

  • Graduated in Mechanical Engineering from the Rio de Janeiro State University - UERJ, 1981.
  • Graduated in Law from Paulista University - UNIP, 2006.
  • Post-graduation and Specializations

  • Intellectual Property, by the National Institute of Industrial Property - INPI, 1982, Rio de Janeiro, Brazil.
  • Industrial and Intellectual Property, by the Pontifical Catholic University of Rio de Janeiro - PUC/RJ, 1983, Rio de Janeiro, Brazil.
  • Industrial Property, by the Practicing Law Institute - PLI, 1983, New York, United States of America.
  • Patent Cooperation Treaty (PCT), by the World Intellectual Property Organization - WIPO, 1985.
  • Industrial Property, by São Paulo Industrial Property Association - ASPI - ASPI, 1990.
  • Industrial and Intellectual Property, by the Brazilian Association of Industrial Property Agents - ABAPI, 1992.
  • Patent Cooperation Treaty (PCT), by the National Institute of Industrial Property.

Professional Experience

  • Former Visiting Professor at the Graduate Program in Intellectual Property and Guest Professor for the extension course at Finis Terrae University in Chile.
  • President of the Brazilian Association of Licensing Executives - LES Brasil (2008-2012).
  • Vice-President of the São Paulo Industrial Property Association - ASPI (1995-1997).
  • Advisor and Coordinator of professional training courses at the Brazilian Association of Industrial Property Agents - ABAPI (2000-2010).

Publications

  • "Compulsory Licensing in Brazil”, Association Internationale pour la Protection de la Propriété Industrielle - AIPPI, 2016.
  • "Compulsory Licensing”, American Intellectual Property Association - AIPLA, 2015.
  • “Joint-Ventures for Investing in Franchising”, Licensing Executives Society Asia-Pacific - LESI APR 2013.
  • “Licensing in Brazil”, Licensing Executives Society International - LESI, 2012.
  • “El Tratado de Cooperación en Materia de Patentes - Una Visión Práctica”, Finis Terrae University, 2008.
  • “The Art of Claim Drafting”, American Intellectual Property Law Association - AIPLA, 2007.
  • “Prácticas Desleales en Internet”, Asociación Interamericana de la Propiedad Intelectual - ASIPI, Rep. Dominicana, 2004.
  • “El Nuevo Régimen de la Protección a la Propiedad Industrial en Brasil”, Superintendencia de Industria y Comercio de Colombia, Bogotá, Colombia, 1997.
  • “La Protección de Marcas y Patentes en Brasil”, Universidad Católica de Bogotá, Colombia, 1997.
  • “El Tratado de Cooperación en Matéria de Patentes (PCT): Como Disfrutar de sus Ventajas”, INTEVEP, Los Teques, Venezuela, 1996.
  • “Proteção de Patentes: Aspectos Práticos da Nova Lei de Propriedade Industrial”, Instituto dos Advogados de São Paulo, São Paulo, 1996.
  • “El Convenio de París: de Lisboa a Stockholm”, Asociación Colombiana de la Propiedad Industrial, II Congreso Internacional sobre Propiedad Industrial, Chinauta, Colombia, 1995.
  • “A Nova Lei de Propriedade Industrial: Novidades e Surpresas”, Câmara Britânica de Comércio, São Paulo, Brasil, 1994.
  • “El Pipeline y demás Novedades del Acuerdo sobre los Aspectos de los Derechos de Propiedad Intelectual Relacionados con el Comercio (ADPICs)”, Asociación Interamericana de la Propiedad Industrial, IV Jornadas de Trabajo, Oaxaca, Mexico, 1993.
  • “Principais Modificações da Lei de Propriedade Industrial: O Novo Código da Propriedade Industrial”, Associação Paulista da Propriedade Industrial, I Congresso Internacional de Propriedade Industrial e Intelectual, Foz do Iguaçu, Brazil, 1993.
  • “Las Medidas en Defensa de la Propiedad Industrial en Brasil”, Asociación de Cámaras de Comercio Binacionales de Venezuela, Seminario Internacional Tecnología: Un Reto para el Desarrollo Económico, Caracas, Venezuela, 1993.
  • “Como Identificar e Proteger uma Invenção”, Companhia Vale do Rio Doce, Belo Horizonte, São Luiz, Carajás, Brazil, 1993.
  • “A Reforma do Código da Propriedade Industrial” - Associação dos Advogados de São Paulo, São Paulo, Brazil, 1993.
  • “El Carácter Industrial Como Condición de Privilegiabilidad de las Invenciones”, Asociación Interamericana de la Propiedad Industrial, III Jornadas de Trabajo, Bogotá, Colombia, 1992.
  • “A Importância da Proteção da Propriedade Industrial para o Desenvolvimento Econômico do País”, Companhia Vale do Rio Doce, Belo Horizonte, São Luiz, Carajás, Brasil, 1992.
  • “Segredos Industriais, Tecnologia e Patentes”, Companhia Vale do Rio Doce, Belo Horizonte, São Luiz, Vitória, Carajás, Brazil, 1991.
  • “Invenções: Como Proteger suas Idéias”, Associação Brasileira da Propriedade Intelectual, IV Encontro Regional de Propriedade Industrial (Brazil, 1988).
  • “Patentes: A Importância da Proteção das Invenções”, Associação Comercial de São Paulo, I Forum de Debates sobre Propriedade Industrial, São Paulo, Brazil, 1984.

Professional Acknowledgements

  • Association Internationale pour la Protection de la Propriété Industrielle - AIPPI
  • Federation Internationale de Conseils en Propriété Industrielle - FICPI
  • American Intellectual Property Law Association - AIPLA
  • Brazilian Association of Intellectual Property – ABPI
  • Asociación Interamericana de la Propiedad Industrial – ASIPI
  • Brazilian Association of Industrial Property Agents– ABAPI
  • São Paulo Association of Intellectual Property - ASPI
  • International Trademark Association – INTA
  • Brazilian Association of Licensing Executives – LES Brasil
  • Asociación Interamericana de la Propiedad Industrial- ASIPI

Languages

Portuguese, English, Spanish, French .
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IDIOMA / LANGUAGE