The fines provided by the Brazilian General Data Protection Law came into effect. Is your company ready for this?

Although the Brazilian General Data Protection Law (“LGDP”) came into force on September 18, 2020, only after August 1st , 2021 the National Data Protection Authority (“ANPD”) is authorized to impose administrative fines on those caught violating its legal provisions.

The Effects and Consequences of the Brazilian Supreme Court Decision to Abolish the Minimum 10-Year Term for Patents

After a long discussion involving a lengthy and detailed vote of the Reporting Justice Mr. Dias Toffoli, the Brazilian Supreme Court decided that the sole paragraph of Section 40 of the Brazilian IP Law is unconstitutional during the last session held on May 6.

The World Environment Day and the Brazilian PTO’s Green Patent Program

Almost fifty years ago, the United Nations chose June 5th to celebrate the World Environment Day. Each year, a theme is chosen to be discussed by various global entities connected to this subject, aiming to generate positive initiatives for the environment. This year, the theme “REIMAGINE. RECREATE. RESTORE." aims to encourage reflections and actions on the revitalization and protection of natural ecosystems.

Why the compulsory license is not the current solution for the covid-19 pandemic in Brazil?

The entire world is facing the biggest health crisis since the Spanish flu. In addition to the Covid-19 pandemic itself, we are living with access to a flood of information on the most complex topics, without having the necessary knowledge to immediately discern what is true, what is fake news and, even, what is half-truth. Half-truths include false statements that contain elements of truth and we may dare say that this is the worst type of information conveyed by the media, as it is a real disservice to the public in general.

The Increase of e-commerce and the Importance of Online Brand Protection Services

The SARS-COV 2 pandemic took many workers to the home office, demanding that the world population stay indoors, consequently reducing the circulation of people in cities, forcing stores to reinvent themselves to stay active. And it was within this scenario that we saw the worldwide increase in sales through e-commerce websites, marketplaces, apps and delivery services...

Online Brand Protection in Brazil: Five tips to build up an effective strategy

This year we celebrated 521 years since “Brazil’s discovery”. During a navigational journey to India, Portuguese explorers found what today we call Brazilian ground. A place that, even since the beginning of its discovery, has so much to offer.

Results of the Plan to Reduce Brazilian PTO's Patent Backlog

The plan implemented by the Brazilian Patent and Trademark Office (BPTO) to tackle the patent backlog reduced in 51.2% pending patent applications in 2020, according to data provided by the Office. The final goal is to reduce the number of applications pending decision by 80% by August 2021, in addition to reducing the average grant term to approximately two years.

Logistical and operational challenges in fighting piracy

Fighting piracy - Given trademarks' undeniable importance to their owners, investments to protect them are understandable. Any damage to a trademark's image could ruin a reputation built over several years.

World Intellectual Property organization warns of the need to protect IP assets of SMEs

On April 26, the World Intellectual Property Organization (WIPO) will destinate its campaign in celebration of the World Intellectual Property Day to small and medium-sized enterprises (SMEs).

The Brazilian Trademark Office (BPTO) opens public consultation on position marks

According to publication in the Official Gazette on April 13, 2021, the Brazilian Trademark Office (BPTO) has released the opening of a public consultation regarding the examination and registration of “Position marks”, as follow:

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