Our partner Yuri Machado warns of the need to create an online brand protection strategy
Today, Brazil is the largest economy in Latin America and a vital gateway for doing business in its neighboring countries. Following the world’s trend, there has been an exponential growth in national online sales, and companies of various types that have been investing in technology and e-commerce.
On the other hand, there has also been a dramatic increase in Intellectual Property online infringement of all sorts, especially through “.br” websites, apps, marketplaces and social media.
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