The IP environment has evolved in harmony with Brazil’s development

Our partner Eduardo Machado shared his thougths with the WTR Global Leaders 2019. The interview was also published on Lexology.

Förbättringar i Brasilien

Det är inte var dag man har någotet är inte var dag man har någotgott att säga om patent- och/eller varumärkessituationen iBrasilien. Desto mer glädjandeframstår det då, att nu finns det faktisktutrymme för vissa lätt optimistiska glädjeyttringar.Framförallt tre klara förbättringarhar det brasilianska patent- och varumärkesväsendetlyckats åstadkomma under desista två åren, nämligen:

Two major improvements in the industrial property area in Brazil

The sorely tried Brazilian people are really not spoilt with good news. Foreign investors are well aware of the hurdles of Brazilian bureaucracy. So all the more welcome then are some good news for a change! These two improvements relate to the area of industrial property, i.e., such matters as patents and trademarks:

Major Operation Against Piracy and Smuggling in Brazil

Piracy and smuggling are grave dangers that haunt the owners of Intellectual Property Rights. According to data from the Organization for Economic Co-operation and Development (OECD), the trade of illegal products worldwide is worth about $ 461 billion annually.

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The Brazilian Patent: A Soap Opera or Novel

For many years, Brazil has been known worldwide as a difficult country for doing business. There was a number of reasons for this, including the problems associated with obtaining patents within a reasonable timeframe.

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Judicial Remedies against Excessive Delay in BPTO Examination

The excessive delay of the Brazilian Patent and Trademark Office (BPTO) in conducting examinations of patent/trademark applications, appeals, assignments, oppositions, amongst other office actions, has been the source of widespread dissatisfaction for applicants in recent years, with some awaiting the conclusion of the examination process for over a decade.

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Brazil: Leading Mobile Operator Threatened with Marketing Suspensions over Privacy Concerns

One year before the Brazilian Data Protection Law becomes enforceable, the limits on privacy for the advertising industry are already being tested.

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I did it my way – Saving a Brazilian patent application

Brazilian patent practitioners, and in particular those working with the PCT, will remember that for many years there were simultaneously two different time limits for entering the National Phase, namely:

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FaceApp’sviral success creates privacy concerns in Brazil

If you never heard of FaceApp, a smartphone app that provides photo-transformations and recently went viral, you probably saw at least one friend, or a famous character, posting his or her AI-aged selfies on social media. And with the same speed that the Russian-developed app went viral, legal issues began to arise in several countries, including Brazil.

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Brazil: The protection of minimally invasive cosmetic procedures

When it comes to Brazilian patent practice, the number 1 concern for applicants seeking protection for cosmetic methods is to explicitly differentiate the invention from a therapeutic method. Nevertheless, it is also necessary to think about a second prohibition contained in Article 10 (VIII) of Brazilian Intellectual Property Law: operating or surgical techniques.

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IDIOMA / LANGUAGE